There is no doubt that the Internet has become a large part of our lives, and with social media hailing the dawn of Web 2.0, experts are convinced that the next ‘version’ of the Internet is already here.
But how can you tell whether this is right or not?
Perhaps the first indication of this change is the fact that the online user experience is now being determined by websites by taking online user behavior into serious consideration. The definition of user behavior refers to the tastes and preferences when surfing the Net, order frequency, size and quantity as well as purchase history among several other factors.
Not only is this version of the Web able to collect real-time information but it also allows online merchants to create unique user profiles by analyzing other factors such as preference, previous purchases, and their response to promotions, thereby providing them with the opportunity to make personalized recommendations to their customers on a regular basis.
While people who are particular about their privacy might worry about this sophisticated ability to create a unique buying experience for every individual, concepts such as a retail recommender or a recommendation engine cannot be all that bad.
Resistance to this kind of approach might be futile since merchants assess user behavior by merely analyzing each customer’s visit to your profile. Since this technology is only being used to make recommendations according to your likes and dislikes, it does improve the overall buying experience for customers everywhere.