Taking a “Bite” Out of Apple’s Marketing Methods

Strategic marketing will lead to exponential growth.

Apple remains one of the elite companies in terms of marketing. Their marketing philosophy is not only effective, but it’s also strong. If you’re a business looking for a boost in your marketing strategies, then these tips will undoubtedly provide a much-needed lift.

How Do You Reciprocate Apple’s Marketing Success?

According to Steve Doctrow, Executive Vice President of Rogers & Cowan, marketing strategies play an integral role in the success of a company.

When you dissect Apple’s marketing strategy, there are three important factors that you should be aware of: outreach, customer needs, and creativity. By tying in all these three factors successfully, you’ll be able to create a strong campaign that builds up your brand image.


Targeting a specific audience will benefit your company in several ways. Obviously, you don’t want to generally target an audience that has no need for the product that you’re trying to sell. For example, if you’re a company that does home repairs, you’ll want to target middle-age homeowners, rather than the younger crowd.

However, this method does have a fair amount of leeway. If, for instance, you’re a computer repair specialist, your targeted audience is more general due to the fact that almost every home has some form of computer. Draw the line based on the type of crowd that you want to bring in.

Customer Discovery

Advertising your product to the public is one thing, but when they get a chance to interact with your services deeper, you want them coming out feeling intrigued. This can be done by having a strong online presence or even with a brick and mortar shop. Another take from Apple is the strength of their retail stores. As soon as you walk in, you’re already intrigued by the vast amount of services that they have to offer.