The 2010 Effie Awards concluded this week with BBDO and DDB topping the awards. Both agencies, part of the Omnicom Group earned 11 awards each.
BBDO’s awards were won for campaigns done for Starbucks, the Iraq and Afghanistan Veterans of America and ING. The former two campaigns were done by the BBDO New York while the campaign done for ING was formulated by the agency’s office in Atlanta.
Campaigns for Extra, The Field Museum and Klondike, all created by DDB won top spot at the Effies this year.
Six Effies were won by Frito-Lay, with Unilever winning four, making them the top marketers at the awards ceremony. Frito-Lay’s campaign ‘Only in a woman’s world’ and Lay’s ‘Happiness is simple’ won top spot while Unilevers ‘Soap Scum’ campaign for Dove and ‘The making of a manly lotion’ for Vaseline won as well.
OMD and Mindshare were amongst the media agencies to be well recognized for its work done over the past year. OMD won two awards as the lead agency, and was also credited as being the media partner on fifteen other campaigns. Mindshare partnered on eleven campaigns with other agencies, and also won two trophies. Starcom MediaVest Group won one trophy, while being a media partner on 11 Effie award-winning campaigns.
The Grand Effie is to be announced at a gala, which will be held in New York on June 8, 2010. The panel of judges includes some top names in integrated communications, digital and marketing.