Having a Web site alone is not going to get your business thrive. Among many advertising strategies that you need to incorporate to improve your visibility, few take the center stage. Here’s one thing that you can easily incorporate.
Use social media to build your brand: You can use Twitter, Facebook, LinkedIn, Pinterest (may not work for all businesses), and Google+ to promote your business by setting up accounts. Having a page on these social media sites alone can help you to get your business indexed by search engines such as Google. Twitter works well with more tweets, at least twice a day. Google+ will show up on a Google search, showing a link as well as your recent posts to your site on the right side of the results page. This is an advantage for your business.
When setting up social media pages, use the same information for all. Use images and logos and do not make it fancy. Pay attention to capitalization of letters, spelling and grammar and make them similar for all social media sites. Link everything to your home page. An additional strategy is to buy ads on social media sites to get your business noticed.