If you’ve ever been torn in choosing between two companies to do business with, you’ll know how much brand trustworthiness can affect a business. Say you are looking to buy a new television set, but want to do your research beforehand so that you can get the best possible deal.
You’re torn between buying from Business A or Business B. In that case, your first line of research is probably going to be the internet. Both of their websites look great, as do their top of the line products. During a simple Google search about televisions, Business A is the first website to pop up. When you read articles online about the best televisions, you see that they all link to Business A. Their Amazon.com reviews are plentiful.
Business B is on the second page of a Google search and has just one product review on the internet. None of the blogs seem to even know that Business B exists.
Be truthful here. Even if Business B sold slightly cheaper products wouldn’t you much rather do your transaction with Business A? A company that has a strong web presence is more likely to be seen as a trusted brand.
How do you think Business A got that amazing web presence in the first place? Not just from good customer service and amazing products. It’s all in the paid search advertising.
Unless you began your business as a multimillionaire chances are that your company is more likely to be in Business B’s place. It’s near impossible to build your business up when customers rely on trusted brand names before all other factors. Building a brand name these days requires having a large presence on the internet. Even if you are a relatively small—but growing—company, it is possible to become a Business A.
By using PPC management services, you company’s name can become a brand in very little time. What these paid search advertising companies do is create content that can be found all over the internet and can be linked back to your website. This content will usually be directly related to the products or services that you sell, so the potential customers that will be reading the articles and clicking on the links will already be interested in your products.
This method will also create more traffic on your website. The way Google searches work is that websites with the heaviest traffic will be more likely to be found in the first few hits of a search. Being on the top of a search will allow potential customers to trust your business more than they may have before.
If you have a new business, or one that is competing with a company with a strong web presence, then using PPC management services really seems like a no brainer.
Find out more about Internet Marketing.