You have to market a product if you want people to buy it. There’s no real way around this. A product must be promoted if you want it to sell. There may be times when you have little money to put into marketing and promotion, but this should not stop you from starting a promotion campaign. You can still market a product even if you are on a budget. The following lists a couple of ways that you can market anything with very little money.
When you know you have a budget you have to take this into consideration and plan accordingly. You can print brochures for your business, but you should only get black and white copies. This will save you lots of money. You should also consider performing some tasks yourself. Don’t spend money you don’t have to hire a web developer for your website. Learn the basics and design the site yourself. Find the cheapest web host you can acquire and upload your website. This will save you a considerable amount of money.
You should also consider word of mouth promotional tactics. You can buy business cards, but you should only give them out to people that you are not very familiar with. Don’t waste them on friends and family. You should let your network of friends and family spread the word of your business, product, or service through word of mouth promotion. This usually works better than those money wasting methods that are implemented for promotion.