There never was a more celebrated event in the U.S. than Thanksgiving Day, which falls on the fourth Thursday of November. Businesses, however, are more concerned about the onset of shopping during Black Friday, which comes right after Thanksgiving. The reason why it is so important to businesses is that employers usually give workers the day off to do their shopping. That is why businesses make it a point to give special promotions and discounts on their products and services on that special day.
The root of the name Black Friday comes from Philadelphia, where people used the term “Black” to connote the heavy traffic and pedestrian activity resulting from the spike in consumer shopping behavior. Later on, businesses started using the term to signify a change in their sales profiles. While red lines on a sales graph would connote negative sales, a black line on Black Friday means positive sales and growth. Black Friday usually falls on the days between the 23rd and 29th of November, and that’s when businesses open early and close very late into the evening.
For a lot of businesses, they benefit from the spike in shopping activity that goes with Black Friday. Thus, marketing specialists make it a point to initiate their best marketing promotions during that day to woo more customers. For some if not most companies, Black Friday sales prove to be their highest within an annual period. Thus, it has led to advertising copyrights being patented by business which seek to privatize their winning Black Friday business campaigns.